e profit-eroding discounts that

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caicai2017
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e profit-eroding discounts that

Postby caicai2017 » Mon Jun 11, 2018 5:32 am

saw Nike Air Max Thea Femme its shares surge to a record high on Friday after its fiscal first-quarter results blew past expectations. But Nike Air Max 90 Damen the positive case for the Vancouver company isn’t just about its ability to fend off growing competition seeking to capitalize on the still-hot athleisure trend.
The company, which has built a loyal following from its origin as a yoga-inspired athletic apparel clothing label for women with a grass-roots marketing pitch, reported a 25% jump in quarterly sales, to $649.7 million. Comparable sales rose 20%, including an 8% increase at its 400-plus physical stores as well as a 62% jump in online sales, a scorecard that definitely put it as a leader in the apparel space.
By comparison, Gap’s acquired Athleta unit, which CEO Art Peck recently described as a “gem” in the Gap GPS +0.63% portfolio and which is often cited as the most direct competitor to Lululemon, recently saw www.lavolailles.fr Nike Air Max 90 Womens Pink sales growth in the “double digits.”
Just as impressive, Lululemon’Nike Air Max 2016 Womenss gross margin widened as sales didn’t come with those profit-eroding discounts that were commonly used by many other apparel retailers to drive traffic and sales.
However, the big takeaway from the company’s results should be this: Lululemon’s growth potential and ambition lie beyond its original yoga roots, which could put it more squarely in competition Nike Air Max 1 Womens with athletic industry giants including Nike NKE +0.19%, Adidas and Under Armour UA +3.46%.
Consider this: Besides increasing sales to women, Lululemon is attracting more men than ever with such products as a new line of $68 athletic shorts featuring an "Out of Mind" liner that it says is made from “a lightweight, breathable mesh.”To satisfy demand, the company also unveiled a line of men’s sweat hoodies and pants geared toward office commutes that it says features Nike Air Max 90 Dámské Černá special technical fabric.

“We remain focused on solving problems for athletes, and we are a performance-oriented apparel business,” he said, adding that Lululemon has expanded into some product categories because of customer request and demand.

“We're being pulled Nike Air Max 95 Femme into these categories versus pushing our way into them,” he said.

Lululemon may also eventually be more Nike Air Max 95 Homme serious about the other big slice of the athletic pie: shoes. The company unveiled a new sneaker line last year in partnership with high-end shoe label APL. While Haselden said it’s “premature” to call shoes a major growth opportunity, he said customers are “interested in buying shoes from us.”
Last quarter, about 30% of Lululemon’s new customers were men, chief operating officer Stuart Haselden said on a conference call Thursday night, adding that the company is attracting male customers at a faster pace than it does women. Demand from men has topped its expectations,Nike Roshe Run Femme and the business is ahead of Lululemon's plan as a key growth avenue to increase its annual sales to $4 billion in 2020, from $2.6 billion last fiscal year.

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